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Quality may be defined as:
A . conformance to requirements.
B . fitness for use.
C . continuous improvement of products and services
D . appeal to the customer
E . All of the above except B
答案
更多“Quality may be defined as:A.conformance to requirements.B.fitness for use.C.continuous imp”相关的问题
第1题
125 In Project Risk Management, Risk Response may include actions to:
A. reduce the probability of risk events
B. change the scope, budget, schedule or quality specifications of the project
C. reduce the consequences or severity of impacts of a potential risk event
D. A and C
E. All of the above
第2题
158 Quality may be defined as:
A. conformance to requirements.
B. fitness for use.
C. continuous improvement of products and services
D. appeal to the customer
E. All of the above except B
第3题
In Project Risk Management, Risk Response may include actions to:
A reduce the probability of risk events
B change the scope, budget, schedule or quality specifications of the project
C reduce the consequences or severity of impacts of a potential risk event
D A and C
E All of the above.
第4题
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers' money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer's real concerns. Consider fire insurance. Fire insurance maybe sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his orca situation. Are the benefits of the product important enough to justify buying it？ Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by______.
A．stressing their high quality
B．convincing him of their low price
C．maintaining a balance between quality and price
D．appealing to his buying motives
第5题
Liu Hui and Molly are discussing the issue of educational quality at a workshop.
Liu Hui: Hi, Molly. Today's topic is educational quality. First, what does educational quality mean to you？
Molly: As far as I'm concerned, quality education means good learning standards in educational institutions. So, educational quality ensures a desirable outcome for learners.
Liu Hui: Sounds like after some serious thinking. However, many definitions of quality in education exist, testifying to the complexity and multifaceted nature of the concept.
Molly: Definitely, establishing a contextualized understanding of quality means including relevant stakeholders. Key stakeholders often hold different views and meanings of educational quality.
Liu Hui: There are many prestigious universities in the US. They all provide high-quality education. But some universities aren't known for their quality. It's hard to imagine the gap.
Molly: Yes, in the US the quality in higher education is quite mixed. Universities like Harvard, Yale, MIT, etc., you know, are well-known all over the world. However, there are some institutions providing poor education, so called “diploma mills”.
Liu Hui: In China, we have similar issues in educational quality. Some universities pay more attention to profits instead of quality.
Molly: How to improve educational quality is an international issue. But, solutions are grounded in values, cultures and traditions and may be specific to a given nation as well.
1. Molly thinks that educational quality ensures a satisfactory outcome for learners.{T; F}
2. Liu Hui disagrees with Molly on the meaning of education quality.{T; F}
3. All universities in the U.S. offer high-quality education.{T; F}
4. Diploma mills cannot provide high-quality education.{T; F}
5. In China, there isn't any diploma mill.{T; F}
第6题
Speech is (12)_____ to be affected by reductions in the (13)_____ of the vocal organs. The muscles of the chest (14), the lungs become less elastic, the ribs (15)_____ mobile: as a result, respiratory efficiency at age 75 is only about half (16)_____ at age 30, and this has (17)_____ for the ability to speak loudly, rhythmically, and with good tone In addition, speech is affected by poorer movement of the soft palate and changes in the facial skeleton, especially around the mouth and jaw. There are other, more general signs of age. Speech rate slows, and fluency may be more erratic. Hearing (18)_____, especially after the early fifties. Weakening (19)_____ of memory and attention may affect the ability to comprehend complex speech patterns. But it is (20)_____ all had news: vocabulary awareness may continue to grow, as may stylistic ability—skills in narration, for example. And grammatical ability seems to be little affected.
A．speech
B．terms
C．ways
D．cases
第7题
The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink cost have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style. of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appear to a potential car customer than $8000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
We learn from the second paragraph, ______.
A．reducing cost is the surest way to increase profits
B．profits depend on how fast goods are moving
C．fair markup promise the greatest profits
D．lower markup brings reasonable profits
第8题
A.more efforts shouldBe made to improve the quality of our material life
B.the fixed supply of natural resources marks a pointBeyond which economicgrowth cannot continue
C.the world population is ever increasing
D.our natural surroundings are inDanger ofBeingDestroyedBy industry
第9题
1. From the first paragraph of the passage we can know that usually there are ()kinds of consumers who may get satisfied in a market.
A. two
B. three
C. four
2. What does “it” in the first sentence of paragraph 2 refer to()
A. fundamental economic issue
B. the scarcity of productive resources
C. The benefit of competition
3. The sentence in paragraph 1“So competition allows a range of variety to occur in a market” means ().
A. competition makes the market supply various products and services
B. competition makes a lot of things occur in a market
C. competition makes different things occur in a market
4. On the demand side competition also ()appropriately.
A. meets consumer needs
B. makes consumer rational
C. makes consumer satisfied
5. The best title of this passage is ().
A. Fundamental Economic Issue
B. The Benefit of Competition
C. Consumer Demand and Market
第10题
The markup may be quite high 90 percent of cost or it may be low. Grocery items in a supermarket usually have a low markup, while mink coast have a very high one. High markups, however, do not in themselves guarantee big profits. Profits come from turnover. If an item has a 50 percent markup and does not sell, there is no profit. But if a cereal has an 8 percent markup and sells very well, there are reasonable profits.
While most pricing is based on cost factors, there are some exceptions. Prestige pricing means setting prices artificially high in order to attract select clientele. Such pricing attempts to suggest that the quality or style. of the product is exceptional or that the item cannot be found elsewhere. Stores can use prestige pricing to attract wealthy shoppers.
Leader pricing and bait pricing are the opposites of prestige pricing. Leader pricing means setting low prices on certain items to get people to come into the stores. The products so priced are called loss leaders because little or no profit can be made on them. The profits are made from other products people buy while in the store. Bait pricing, now generally considered illegal, means setting artificially low prices to attract customers. The store, however, has no intention of selling goods at the bait prices. The point is to get people into the store and persuade them of the inferiority of the low-priced item. Then a higher-priced item is presented as a better alternative.
A common retail tactic is odd priced products. For some products of $300, the store will set the price at $295 or $299.95 to give the appearance of a lower price. Automobiles and other high-priced products are usually priced in this manner. For some reason $7995 has more appeal to a potential car customer than $8000.
Bid pricing is a special kind of price setting. It is often used in the awarding of government contracts. Several companies are asked to submit bids on a job, and normally the lowest bidder wins. A school system may want to buy a large number of computers. Several companies are asked to submit prices, and the school district will decide on the best bid based as well on considerations of quality and service.
What is the base of selling price？
A．the cost of production
B．a percentage of total cost
C．the cost of transportation
D．the cost of storage.
